Custom Software · Web App Development

Web applications people live in all day.

Portals, internal systems, SaaS products, and the back offices behind them — built to be used every day by people who didn’t choose the software. Hundreds of projects since 2005. A new build starts with a Validation, Design & Planning (VDP) engagement; an existing one with a System Evaluation.

Web App Development

We develop custom web apps that run the business from anywhere.

Whether it’s the internal system your operation runs on or a product your customers log into, a web application works wherever there’s a browser — no installs, no rollout, an update for everyone at once. We build web apps that make complicated operations feel simple, stay easy to maintain long after launch, and are scoped to pay for themselves. On time and on budget, because the plan comes before the code.

01
Customer and partner portals
Self-service that actually reduces calls: orders, documents, status, billing — connected to the systems of record, not a copy of them.
02
Internal operating systems
The software your operation runs on when the spreadsheet finally gives out: job costing, scheduling, approvals, reporting — designed around how the work really flows.
03
SaaS products and platforms
From a validated idea to a product other companies pay for. Multi-tenant, secure, instrumented, and built to be maintained by whoever comes after us.
04
Modernized front ends on systems that work
A usable web interface on a back end you’re not ready to replace. Often the highest-ROI move on the list.
Areas of expertise

What we’re good at, specifically.

Cloud back ends

The hosting, data, and account plumbing behind the screen — designed for your load, secured for your data, and run by a SOC 2 Type II team if you want us to keep running it.

Connected devices & telemetry

Web apps that configure and watch physical things: kiosks, POS terminals, signage, sensors. Real-time visibility across 200+ locations on one of ours.

Responsive web applications

One codebase that works on a desk, a tablet, and a phone — so a field manager and a controller see the same truth.

Human-centered design

Research with the people who’ll use it before a screen is drawn. Adoption is designed, not trained.

Security

Role-based access, audit trails, encryption, and the controls your biggest customer’s security questionnaire asks about.

Quality & testing

Automated tests and functional verification on every release, so the Friday deploy doesn’t become the Monday fire.

How we work

We’ll tailor a time-tested approach to your situation.

Twenty years, hundreds of projects, the same five moves — sized to your project, never boilerplate. Every one starts with a 30-minute Discovery Call.

01
Technology strategy
Before code: the right platform and technologies for your goals, your team, and your budget. For a new build this is the Validation, Design & Planning (VDP) engagement; for an existing system, the System Evaluation.
02
Human-centered design
We research the people who’ll use it and what they’re trying to get done, then design the interactions around that — not around the org chart.
03
Development & visual design
Weekly iterations. You see working software every week, in your environment, and steer it while steering is cheap.
04
Deployment
Tested, secured, and integrated into your infrastructure — environments, app stores, and the handover documentation included.
05
Maintenance & support
Ongoing care under Managed Hosting & Support — a monthly package or a reserved bucket of senior hours — so the software keeps earning its keep.
Why it works

What it does for the business.

Plain language on purpose. The technical choices are ours to make well — and to explain whenever you ask. The outcomes are yours.

Works wherever there’s a browser

No installs, no IT rollout. A new hire opens a link and is working; an update lands for everyone at once.

One version of the truth

Connected to your systems of record, so the number on the screen is the number in the books — not a copy someone has to reconcile.

Grows with the business

Add users, locations, and features without starting over. Built to be maintained by whoever comes after us — including your own team.

Secure by design

Role-based access, audit trails, and the controls your biggest customer’s security questionnaire asks about — built by a SOC 2 Type II team.

Become technology-driven instead of technology-frustrated.

Our no-BS, outcome-oriented approach will solve your biggest challenges and help your company do better business now.

Connect

Connect your employees, customers, partners, and suppliers to improve collaboration and gather vital insights through data.

Data & Reporting →
Automate

Manage and automate your key processes or bottlenecks to drive efficiency and cost savings.

AI Office →
Decide

Make smarter decisions backed by meaningful data and easy-to-use reports and dashboards. True business intelligence.

Data & Reporting →
Innovate

Drive innovation by discovering new revenue opportunities, monetizing data and content, and staying focused on your customer experience.

New Product Development →
What clients say

Partner, not vendor.

An expert team, Frogslayer’s strengths lie not just in development, but in their ability to consult strategically. Throughout, the team has kept the client’s best interests in mind, providing suggestions to elevate both the product and the business. Their dedication and support set them apart.
Matt Pollins, Chief Commercial Officer, Lupl
I’ve worked with many software teams over the past 20 years. I wish I had Frogslayer all along. They’ve never missed a deadline and always get things right the first time.
Mark Van Eman, COO, Benchly
Questions about web

Straight answers.

Do you build on WordPress / Webflow / a no-code platform?

For marketing sites, those tools are usually the right answer and we’ll say so. For software your operation or your customers depend on, we build custom — because the ceiling on those platforms shows up right when the system starts to matter. The low-code guide walks through where the line is.

Will it work on phones?

Every web application we build is responsive by default. When the job is truly mobile — field work, one-handed use, offline — that’s a mobile app, and we’ll tell you which you need.

Who hosts it after launch?

You own the infrastructure and the accounts either way. Many clients have us run it under Managed Hosting & Support; some take it in-house. Both are fine.

How is a web build priced?

Time & materials, fixed fee with fixed scope, or a dedicated team — recommended after the VDP or System Evaluation, based on how well-defined the scope is.

Get started

Have a web system in mind? Start with the plan.

New build: a VDP. Existing system: a System Evaluation. Book a 30-minute intro and we’ll tell you which.