About

We do the hard things first.

Frogslayer exists to improve the day-to-day operations your business depends on — by applying and integrating AI & automation into the workflows you already run. Not a massive transformation. The methodical way into the mission-critical systems your business runs on.

Since 2005

Finally — the promise of AI, delivered.

Frogslayer was founded in 2005 to help companies realize the promise of technology in their business. Twenty years later, the technology has changed. The principle hasn’t: we do whatever it takes to deliver client success. Back then it was the promise of software. Today it’s the promise of AI — finally, delivered.

We’re the AI & Automation integrator for the American middle market — senior teams who work inside your business, not around it. No offshore, no body shop, no handing back a deck and walking away. We build it, we run it, and we stand behind the result.

The team

Meet our leadership team.

The leaders who steer the work — backed by a team of 40+ professionals who deliver our promise of client success every day. We’re hiring →

Ross Morel
Ross Morel
CEO
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Jacob Stone
Jacob Stone
VP Revenue
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Shaun Maier
Shaun Maier
VP Operations & Head of Engineering
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Tim Scott
Tim Scott
Head of Product Strategy & Design
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Dusty Rowe
Dusty Rowe
Head of Delivery
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Brad Sattem
Brad Sattem
Sr. Engineering Manager
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Justin Matthews
Justin Matthews
Software Development Manager
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Michael Roush
Michael Roush
Software Development Manager
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Mittal Saglani
Mittal Saglani
QA Manager
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Tori Maddux
Tori Maddux
Content & Community Manager
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Ashley Thompson
Ashley Thompson
People & HR Manager
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What we stand for

How we work is who we are.

01

We own the outcome

We’re accountable for working solutions that drive business results — not concepts, mockups, or slide decks. If agreed KPIs aren’t met in 12 months, we keep working at our cost until they are.

02

We move quickly

We get a real workflow into production in weeks, not months. We ship something real and iterate — we don’t perfect in a vacuum.

03

We work inside your environment

We operate within your systems, data, and constraints — no platform replacement, no massive transformation. We make what you already run work harder for you.

04

We de-risk your investment

Controlled pilots, clear scope, and measurable outcomes before scaling. We don’t let you bet big on something we haven’t validated together.

05

We integrate as your team

We work directly with your business and technology stakeholders so solutions are adopted and sustained. Senior people do the work — no hand-offs, no layers.

06

We tell you the truth

If a project isn’t worth doing, we’ll tell you. If we’re not the right fit, we’ll tell you that too. Operator-to-operator honesty is non-negotiable.

What we’re deep in

One hire can’t do this. A team can.

Doing AI well takes strategy, architecture, engineering, data, security, and change management — more than any single person owns. Every engagement is staffed across the whole stack, so the right skill is on the work at the right time, with no single point of failure.

Strategy & Leadership
  • Strategic Consulting — Where AI actually moves your business — sequenced by impact and feasibility.
  • Fractional CTO / CAIO — A senior technology and AI executive in the room, without the full-time hire.
  • Program & Delivery Management — Multi-workstream work kept on time, on budget, and on outcome.
Design & Architecture
  • Process & Workflow Mapping — Ground truth — how the work really flows, before we change it.
  • Solution Architecture — The blueprint: how systems, data, models, and agents fit together.
Build & Engineering
  • AI Products & Workflow Automation — Copilots, assistants, and automations that run real processes.
  • AI Agentic Development — Agents that take action across your systems — with guardrails.
  • AI / ML Engineering — Models tuned, evaluated, and put to work on your data.
  • Data Engineering — Pipelines that move and shape data so AI can actually use it.
  • Data & Systems Modernization — Making aging systems and messy data AI-ready.
Run & Adopt
  • DevOps / Infrastructure / Security — Deployed safely in your environment — monitored, and secure.
  • Automated Testing & Validation — Tests and checks so what we ship keeps working.
  • Adoption & Change Management — Getting your people to actually use it.
  • Training — Your team more capable at the end of each quarter than the start.
What clients say

Partner, not vendor.

I sleep better at night knowing that Frogslayer is handling a critical aspect of my business.
Jim Wissing, President, Express Freight Handlers
Frogslayer is easy to work with — they communicate in a detailed, professional manner without wasting time, and the work product is top level. They suggested an approach we hadn’t considered and built a product that works even better than we envisioned.
Kenneth Croft, IT Manager, Q Investments (verified Clutch review)
How we got our name

We run toward the problems no one wants to touch.

“If it’s your job to eat a frog, it’s best to do it in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” — Mark Twain

History has proven we’re wired for the tough stuff — wrangling mountains of rotten data into submission, rescuing stalled projects when there’s no room for error, integrating AI into the operations a business actually runs on. The problems no one wants to touch: we run toward them. That’s how we got our name.

About us

Common questions.

How long has Frogslayer been around?

Since 2005 — two decades and 100+ middle-market builds, with a 96.5% project success rate and $1B+ in measurable client ROI. AI is the latest wave of technology we’ve applied the same principle to: do whatever it takes to deliver client success.

Where are you based?

College Station, Texas. We serve clients across Texas and nationwide, working inside your environment and meeting in person where geography allows.

What makes you different from other AI firms?

We own the outcome, not just the deliverable — a senior team (no offshore, no juniors fronting), trusted with the mission-critical systems your business runs on, not side projects. We share risk on every engagement.

How did you get your name?

“If it’s your job to eat a frog, do it in the morning — and if you’ve got two, eat the biggest first.” We run toward the hard problems no one wants to touch. That’s how we got our name.

Are you hiring?

Often. We hire senior people who want to own outcomes — see Careers for our values, benefits, and how to introduce yourself.

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