Frogslayer CEO Predicts Mid-Market Will Dominate Next Horizon of Digital Innovation
(College Station, TX – November 6, 2020) Frogslayer, a custom software development and innovation services firm, was recognized for the sixth time at the 16th annual Aggie 100 awards ceremony. Companies nominated for the award are ranked by percentage of compound annual growth in sales or revenues over a three-year period. Frogslayer ranked #81 with a compound annual growth of 34.273%. This is the fifth year in a row Frogslayer has appeared on the list with previous rankings being 2019 (#31), 2018 (#29), 2017 (#18), 2016 (#71), 2013 (#18).
Much of the firm’s success can be attributed to its focus on serving high-growth, mid-sized companies in more traditional B2B verticals like legal, education, finance, healthcare and logistics. Despite the challenging times of the COVID-19 pandemic and economic volatility across industries, Frogslayer’s CEO, Ross Morel, has remained optimistic about the outlook of the middle market. Morel says, “We strongly believe that the middle market is best positioned to dominate the next horizon of digital innovation. Especially those companies in more traditional, service-based industries. Mid-sized companies tend to have more entrepreneurial leaders who are willing to make strategic investments to help reimagine how value is delivered to their customers. When our clients are willing to challenge the status quo, they have a huge opportunity to drive new growth for their business and ultimately make the leap to a software-driven industry leader. Our clients see the future and they want to help create it, not be left in the dust by scrappy startups or slow-moving enterprises.”
Frogslayer says its mission is to partner with these entrepreneurial leaders to build, launch, and scale new software products and digital businesses. Despite the COVID-19 pandemic, Frogslayer leaders say they’ve invested heavily in key hires and capability to ensure long-term success of their clients.
Frogslayer’s new Head of Client Strategy & Services, Alex Tapper, went on to say, “COVID has flipped a lot of things on their head this year including the basics like how we eat and go to work, but it hasn’t changed the fundamentals of sound business. The mid-market has deep roots and companies within it are adept at managing both their top and bottom line while looking for opportunity. Over the course of 2020 we have seen our clients validate new business models, invest in alternative means to service their customers, and transform internal workflows through technology. These companies get that digital isn’t a transformation, it’s the new way of life, and that continuing to invest in custom software solutions today puts them a step ahead tomorrow.”
About Frogslayer
Frogslayer is a custom software development and digital innovation services firm. They partner with leading mid-sized companies to create forward-leaping, industry-shattering software products and digital platforms that enable growth and generate outsized returns. Find out more at: frogslayer.com.
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Holly Melvin
