How to use these
Copy a prompt into Claude (or your AI assistant of choice), fill in the bracketed parts, run it, and iterate. These produce a strong first draft, not finished work — a person reviews and approves before anything ships to a customer. Keep what works in your own context library.
Competitor scan
What it’s for: a fast, honest read on how a competitor is positioning and where the gaps are.
You are a sharp B2B marketing strategist. Analyze the positioning of [competitor] based on the content below (website copy, ads, recent posts):
[Paste copy / links]
Produce:
1. Their core positioning and target buyer in one sentence
2. The three claims they lean on hardest
3. Where their messaging is strong, and where it's vague or unsupported
4. Two openings where [our company] could differentiate honestly
Be specific. No generic marketing advice.Campaign brief
What it’s for: turning a fuzzy idea into a brief the team can actually execute against.
Draft a one-page campaign brief for [campaign idea], targeting [audience] at [company size / industry].
Include:
- The single business outcome this campaign should drive
- The core message (one sentence) and the proof behind it
- Channels and the role of each
- The offer / CTA
- How we'll measure success (one primary metric)
Keep it to one page. Operator-to-operator tone, no buzzwords.Content repurposing
What it’s for: getting a dozen assets out of one good piece without rewriting from scratch.
Here is a [blog post / case study / talk transcript]:
[Paste content]
Repurpose it into:
1. A LinkedIn post (operator voice, no hashtags-as-filler)
2. Three short pull-quotes worth graphics
3. A 4-email nurture outline using its key points
4. Five FAQ-style questions it answers (for SEO/AEO)
Keep the original's substance and specifics — don't water it down into generic advice.Email sequence
What it’s for: a nurture sequence that sounds like a person, not a drip robot.
Write a [4]-email nurture sequence for [audience] who downloaded [asset].
Goal: move them toward [booking an intro call].
For each email: a subject line, ~120 words, one clear CTA. Lead with value, not with us. By email 4, make the ask direct.
Tone: confident, plainspoken, operator-to-operator. No hype, no "revolutionary," no exclamation points.Landing-page copy
What it’s for: a first draft of a focused, single-offer landing page.
Draft landing-page copy for [offer]. Audience: [who]. The one action we want: [CTA].
Structure:
- Headline + subhead (the promise, made concrete)
- 3 proof points
- A short "who it's for / not for" section
- FAQ (5 questions)
- Closing CTA
Plain language. Specific over clever. A skeptical operator should believe every line.SEO / AEO content brief
What it’s for: briefing a piece that ranks and that AI assistants will quote.
Build a content brief for the query "[target query]".
Include:
1. The direct, one-paragraph answer (so it's quotable by AI assistants)
2. The 6-8 H2 questions a thorough piece should answer
3. Entities/terms to include for topical coverage
4. Two internal links that would make sense
5. The single CTA
Answer-first structure. Write for an operator, not a search engine.Messaging for a new segment
What it’s for: adapting your message for a specific industry or buyer without starting over.
We're targeting [segment / industry] for the first time. Our general positioning is:
[Paste positioning]
Rewrite the core message for this segment:
- The specific pain they feel (in their words)
- How our offer maps to it
- One proof point that would land with them
- Two objections they'll raise, and honest responses
Keep it grounded — no claims we can't back.Monthly marketing report
What it’s for: a tight report leadership will actually read.
Draft a one-page monthly marketing report from this data:
[Paste metrics: traffic, leads, MQLs, pipeline, spend by channel]
Format:
- Headline: the one number that matters this month and why
- What worked and what didn't (2-3 each, with the likely reason)
- Next month's focus and the one bet we're making
- Anything leadership needs to decide
Candid. Don't bury a bad month in vanity metrics.Want these running in your stack?
This is a starter set. Inside an AI Office engagement, your strategist builds a marketing prompt library wired to your CRM, your ICP, and your voice — and turns the highest-value ones into automations (research, enrichment, drafting) with a person approving every send. When a workflow is worth shipping as a tool, a Value Sprint delivers it in weeks. Start a conversation at frogslayer.com.