FAQ

Straight answers.

The questions middle-market leaders ask us most — about how we work, what it costs, who owns what, and how we stand behind the result. No hedging.

The basics
What does Frogslayer actually do?
We design, build, and run AI and automation inside middle-market companies — strategy through shipped software. Apps, data, and AI, with the hard part (execution) done by us, not handed back as a slide deck.
Who do you work with?
Owners and operators of growing businesses (20-500 employees typically). The buyer is usually the owner, CEO, COO, or CFO. We fit B2B service businesses especially well.
Where are you based? Do you work remotely?
We’re based in College Station, Texas, serving clients across Texas and nationwide. We work inside your environment and meet in person where geography allows — quarterly at minimum on most engagements.
How do we get started?
A 30-minute conversation. We’ll tell you straight whether to start with AI Office, a Value Sprint, training, or somewhere else entirely — even if that somewhere else isn’t us.
Have you worked with companies like mine?
Almost certainly. We’ve delivered for 100+ middle-market and enterprise companies since 2005 — logistics and distribution, financial services, healthcare, professional services, energy, entertainment, field services, and more. Ask on an intro call and we’ll point you to the closest comparable work.
AI Office (retainer)
What is AI Office?
A senior AI partner on retainer — strategy plus shipped builds, every month, inside your environment. It’s the lightest way to get serious about AI without a six-figure commitment on day one. Plans start at $2,500/mo.
How much does it cost?
Three plans, priced on the page, no quote forms: Sherpa $2,500/mo, Operator $5,000/mo, Embedded $10,000/mo. Every plan includes a senior strategist and executive AI coaching; build capacity and team depth scale with the plan.
Can I cancel?
Yes. AI Office is month-to-month with no minimum term — 30 days’ notice and you’re out. We’d rather earn your renewal than lock you in.
Isn’t it cheaper to just hire someone?
The person who can do all of this — strategy, builds, data, and agentic systems — is rare, and roughly $150K+ all-in if you can find and keep them. AI Office gives you a senior team for less, already vetted and managed, with no single point of failure. And it’s the same team month over month — continuity you don’t get from a freelancer or a churning agency.
Do you support and maintain what you build?
Yes. Every AI Office plan includes managed support for what we ship — we keep it running, monitor it, resolve issues, and make small tweaks and enhancements as your business changes. Net-new builds draw on your plan’s capacity. You’re never left holding something you can’t maintain.
What if I’m not ready for a retainer?
Start lighter. A Value Sprint ships a single build for a fixed fee. A pre-built “+” Solution is the fastest path to a quick win. Training & Facilitation gets your team fluent first. AI Office is the deepest relationship — not the only door in.
Value Sprints
What’s a Value Sprint?
A small, fixed-fee build tied to one measurable KPI — shipped in days to a few weeks, inside your environment. The kind of bite-sized win that usually comes out of an AI Office relationship.
What if I just want to build one thing?
That’s a Value Sprint — fixed fee, one KPI, shipped in days to weeks, no retainer required. Many clients start with a single Sprint and move to AI Office once they see the pace and want a partner to find and run the next thing too.
What’s the 12-month KPI guarantee?
We put the KPI in writing and share the risk. On a Value Sprint, if we miss the agreed business KPI within 12 months, we keep working at our own cost until we hit it. AI Office carries the same commitment — we agree on the KPIs up front and keep working until they move. We own the outcome, not just the deliverable.
How much does a Value Sprint cost, and how long?
Most run between $2K and $25K and ship in days to a few weeks. We fix the exact fee in a short SOW before any work starts — ranges, not surprises.
Solutions
What are the “+” solutions?
Purpose-built systems for how operators run — CPQ+, CRM+/RevOps+, Job-Level Intelligence, FinOps+, and more. The “+” means each is built on your data, fully owned by you, and extended to fit your business.
Do you have pre-built solutions or accelerators?
Yes. Our “+” Solutions are proven, pre-built systems we customize to your data and workflows — the fastest path to a quick win, because you start from a working blueprint instead of a blank page. Fully owned by you, no per-seat tax.
Do we own what you build?
Yes — entirely. Your systems, your code, deployed in your environment. No lock-in and no per-seat tax on your own operations.
Training & Facilitation
Is the roundtable really free?
Yes. Table Stakes is a free, invite-only peer roundtable — 8–12 operators, an honest conversation about AI, no vendors and no pitch. What’s said in the room stays in the room.
What training do you offer?
A peer roundtable (free), an AI Crash Course (~$375/person, free with AI Office), private workshops ($4,500), and private hackathons ($7,500–$15,000). Prices are on the page; pick the on-ramp that fits your team.
Security & trust
Is our data secure?
We’re SOC 2 Type 2. Security, governance, and monitoring are installed at kickoff, not bolted on at the end. Your data stays in your environment.
Do you offshore?
Never. Our team is based 100% in the US. You’ll work with senior people only — the same bench that delivers our six-figure engagements. We don’t put junior people in front of clients without a senior lead.
How does contracting work?
A standard MSA, then a short SOW per engagement that fixes scope, price, and timeline before any work starts. AI Office is month-to-month — cancel anytime, we never hold you hostage — and you own everything we build: the IP, the code, and your data. Straightforward paper, no 50-page lock-up; if your legal team prefers their own, we’ll work with it.
What about compliance or data residency?
For regulated or IP-sensitive work, we can stand up a Private LLM running in your own environment, so sensitive data never leaves your walls or goes to a public API.
Results & approach
Why do most AI projects fail?
Roughly 80% of AI projects fail or never reach production — not because the technology doesn’t work, but because the business wasn’t ready: disconnected systems, messy data, no adoption. AI exposes those problems; it doesn’t fix them. We get the foundation right first.
How fast will we see results?
We deliver a concrete roadmap in about two weeks and aim to ship the first working build within the first month. We move fast and visible — you should see motion every week.
What if it doesn’t work?
We share the risk. On both Value Sprints and AI Office, we commit to the KPIs we agree on — if we haven’t moved them within 12 months, we keep working at our own cost until we do. And AI Office is month-to-month with no minimum term, so we earn the renewal every month too. We own the outcome, not just the deliverable.
Get started

Still have a question? Just ask.

A quick 30 minute call, no slide deck. We’ll give you the same straight answers in person — and tell you where to start.