Professional Services · Case study

A consulting practice, productized into a SaaS revenue stream

VisionLink, a compensation-consulting practice, productized its white-glove service into BonusRight — a self-serve platform for building and managing incentive plans — and gained recurring revenue without adding headcount.

Self-serve replaced white-glove delivery
1 place build, manage & renew plans
No new headcount to grow revenue
New venture + revenue stream
The challenge

What they were up against.

As a firm of compensation-consulting professionals, VisionLink needed to standardize its offerings and productize its services to add efficiency across the organization. Creating and managing a business's bonus plan is complex and time-consuming — and it often required multiple disparate systems inefficiently linked by spreadsheets. Delivering that as consistent white-glove service to every client simply didn't scale, which capped growth at the firm's headcount.

  • Bonus-plan creation was complex, manual, and time-consuming
  • Multiple disparate systems, inefficiently linked by spreadsheets
  • Every client needed consistent white-glove service — which didn't scale
  • Consulting revenue was capped by headcount
The outcome

What changed.

The project led to a spin-off venture: BonusRight, a self-serve product that lets mid-market companies build and manage every aspect of a bonus plan in one place. Self-service options alleviated the need for white-glove delivery on every account; plan management, renewal, and year-to-year continuity are all handled in the software. It let VisionLink grow revenue without adding headcount and refocus its people on higher-value work — and it became a commercial-grade product that opened a brand-new venture and revenue stream. Delivered as a Value Sprint and run through AI Office.

What we built

The system.

Guided plan builder

Simplifies creation of a quality incentive plan, with best practices and innovative workflows built in.

Manage & communicate in one place

Build, communicate, and manage all aspects of a bonus plan from a single tool — no more spreadsheets stitched across systems.

Renewal & continuity

Plan management, renewal, and year-to-year continuity are facilitated in the software, not re-created each cycle.

A commercial-grade SaaS

Augmented into a productized, commercial-grade platform — a new venture and recurring revenue stream for the firm.

I find that partnering with Frogslayer has added a tremendous amount of value in terms of the product we are creating and where we are going in the future.
— Tom Miller, President, VisionLink Advisory Group
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