A consulting practice, productized into a SaaS revenue stream
VisionLink, a compensation-consulting practice, productized its white-glove service into BonusRight — a self-serve platform for building and managing incentive plans — and gained recurring revenue without adding headcount.
Result: Self-serve replaced white-glove delivery · 1 place build, manage & renew plans · No new headcount to grow revenue · New venture + revenue stream
What they were up against.
As a firm of compensation-consulting professionals, VisionLink needed to standardize its offerings and productize its services to add efficiency across the organization. Creating and managing a business's bonus plan is complex and time-consuming — and it often required multiple disparate systems inefficiently linked by spreadsheets. Delivering that as consistent white-glove service to every client simply didn't scale, which capped growth at the firm's headcount.
- Bonus-plan creation was complex, manual, and time-consuming
- Multiple disparate systems, inefficiently linked by spreadsheets
- Every client needed consistent white-glove service — which didn't scale
- Consulting revenue was capped by headcount
What changed.
- The project led to a spin-off venture: BonusRight, a self-serve product that lets mid-market companies build and manage every aspect of a bonus plan in one place.
- Self-service options alleviated the need for white-glove delivery on every account; plan management, renewal, and year-to-year continuity are all handled in the software.
- It let VisionLink grow revenue without adding headcount and refocus its people on higher-value work — and it became a commercial-grade product that opened a brand-new venture and revenue stream.
The system.
Guided plan builder
Simplifies creation of a quality incentive plan, with best practices and innovative workflows built in.
Manage & communicate in one place
Build, communicate, and manage all aspects of a bonus plan from a single tool — no more spreadsheets stitched across systems.
Renewal & continuity
Plan management, renewal, and year-to-year continuity are facilitated in the software, not re-created each cycle.
A commercial-grade SaaS
Augmented into a productized, commercial-grade platform — a new venture and recurring revenue stream for the firm.
I find that partnering with Frogslayer has added a tremendous amount of value in terms of the product we are creating and where we are going in the future.
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