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The Guest Experience Gap: A 2026 LBE Field Study

Frogslayer deployed trained researchers to 50+ location-based entertainment venues as real guests. This is what breaks — and what it costs operators. Free PDF, no gate.

↓ Download the full report (PDF, 80+ pages — free, no form)

We didn’t run a survey. We deployed trained researchers to 50+ location-based entertainment venues — cinemas, golf, family entertainment parks, and bowling — as real guests. They paid, played, ate, and documented every broken kiosk, confusing mobile flow, and fragmented system across the full guest journey. No spin. Just field data.

One pattern showed up everywhere: the guest experience breaks at predictable points — and most operators can’t see it because they’ve never walked their own venue as a stranger would.

What the study covers

  • 50+ venues field-researched in person
  • 4 LBE verticals — cinema, golf, family entertainment, bowling
  • 80+ pages of documented field data, photos, and journey maps

Where journeys break

The report maps the recurring failure points — arrival and parking, ticketing and kiosks, mobile ordering, wayfinding, payment, and the handoffs between systems that were never designed to talk to each other. Each break is a place where a guest hesitates, a line forms, or revenue quietly leaks. We document where they happen, why, and what they cost.

Why we published it free

No gate, no form, free to share. We’d rather operators read it and recognize their own venue than trade their email for it. If what you see looks familiar, that’s the point — and it’s fixable.

↓ Download the Guest Experience Gap report (PDF)

Field research conducted across Texas, 2026. See how this plays out in location-based entertainment & hospitality.

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